Содержание статьи:

Каждый владелец предприятия охотится за волшебными маркетинговыми фразами для привлечения клиентов, которые переведут его органический трафик веб-сайта или реальный бизнес в деньги. Слова являются мощными не только для целей SEO, потому что они способны вдохновлять людей на действия. Подходя к маркетинговым фразам для привлечения внимания клиентов, можно подумать, что эта работа очень сложная. Поэтому в данной статье составлены списки призывов, упорядоченных по категориям, для легкого использования и адаптации.

Маркетинговые слова и фразы, снижающие риск

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Минимизация восприятия угрозы сделает потребителей гораздо более пластичными для покупок. Стоит попробовать использовать фразы для привлечения клиентов, которые дают уверенность в том, что они не рискуют потерять деньги или быть привязаны к какой-то схеме, что приведет к 12-летнему членству в недоброкачественном клубе.

Вот несколько эффективных примеров:

• Гарантировано.
• Или деньги обратно.
• Вы можете отказаться от подписки в любое время.
• Мы не будем заполнять ваш почтовый ящик спамом.
• Никаких обязательств.
• Нет необходимости покупки.
• Отмена/возврат в любое время.
• Премиум.

Слова и фразы, которые уменьшают неопределенность

Вам будет интересно:Бизнес-требования: разработка и примеры оформления

Покупатели будут чувствовать себя неуверенно по поводу компании или услуг, когда они незнакомы с ними. Маркетинговые фразы для привлечения клиентов, которые работают, чтобы уменьшить неопределенность и повысить доверие, включают такие слова:

• Без вопросов.
• Первый месяц бесплатно.
• Узнайте почему.
• Убедитесь сами.
• Никаких скрытых платежей.

Слова и фразы-ловушки для привлечения внимания клиента

Люди должны иметь возможность визуализировать, как продукт или услуги изменят их жизнь к лучшему. Поэтому необходимо их провести по этой воображаемой дороге к новой, положительной ситуации, используя фразы для привлечения клиентов, подобные приведенным ниже:

• Убедитесь сами.
• Вы ничего не теряете.
• Дайте нам шанс.
• Получите.
• Хотите ли вы (после этого нужно указать преимущества товаров или услуг)?
• Результаты.
• Рост.
• Эффективность.
• Начать сейчас.
• Стать.
• Скоро заканчивается.
• Реальные результаты.

Слова и фразы, которые поощряют срочность

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Проведение промоушена в течение ограниченного периода времени — отличный способ заставить людей действовать. Можно попробовать использовать эти фразы, привлекающие клиентов:

• Скачать сейчас/сегодня.
• В течение ограниченного времени.
• Сохранить место.
• Продажа заканчивается в субботу.
• Действуйте сейчас до…
• Получить товар, пока он горячий.
• Последний шанс.
• Не пропустите.

Маркетинговые фразы для разжигания любопытства

Необходимо сделать так, чтобы клиенты взаимодействовали на разных уровнях. Заставлять ли их посещать блог или подписываться на новостные рассылки, главное — разогреть любопытство, чтобы совершить следующий шаг. Вот некоторые положительные варианты:

• Что, если?
• Инсайд.
• Специальный.
• Узнайте, как…
• Откройте для себя.
• Разблокировать.

Маркетинговые фразы для связи с аудиторией

Отношение к покупателям на личном уровне имеет большое значение для продаж и поддержания бизнеса. Если предприниматель производит маркетинговые материалы, можно попробовать включить некоторые из этих рекламных фраз для привлечения клиентов:

• Хотелось бы, чтобы вы могли…
• Наконец-то…
• Вы не устали от…
• Мы поняли…
• Улучшите свои…
• Узнайте, на что это похоже…
• Выглядит знакомо?
• Вы заслуживаете…
• Вы заработали…

Коммуникативная ценность

И также клиентам необходимо дать дополнительную дозу уверенности, обратившись к стоимости предложений. Качество никогда не перестанет быть важным для потребителя, необходимо напомнить это. Вот фразы для привлечения клиентов, помогающие продавать:

• Превосходный уровень.
• Премиум.
• Качество.
• Изготовленный на заказ.
• Единственный в своем роде.
• Использует всю мощь.

Маркетинговые слова и фразы, которые несут призыв о сбережении

Цена является частью процесса принятия решения любого потребителя. Можно использовать эти маркетинговые фразы для привлечения клиентов, чтобы донести до аудитории, что они получают хорошую сделку:

• Доступно.
• Получить ценность денег.
• Легко для кошелька.
• Избегайте ненужных сборов.
• Зарабатывайте.

Язык является мощным инструментом, и использование правильных маркетинговых фраз для привлечения клиентов приведет к большей выручке, нежели тех, которые не имеют успеха. Стоит помнить, что слово, которое сулит хорошие результаты для одной кампании, необязательно будет работать по всем направлениям.

Руководство по созданию великого слогана

Удостоверение личности. Хороший слоган должен соответствовать названию бренда, явно заявленному или подразумеваемому. Лучше включить наименование бизнеса во фразу.

Памятный. Стоит помнить, что некоторые из лучших слоганов все еще используются сегодня, хотя они были запущены несколько лет назад.

Выгодно. Необходимо раскрыть цель и преимущества продукта, передавая короткое сообщение на потребительском языке. То есть превратить все плохое в хорошее. Рассказать, что будет, если не использовать продукт. Создать позитивное чувство для потребителей.

Дифференциация. На переполненном рынке компаниям из одной отрасли необходимо выделиться через свой творческий и оригинальный слоган.

Быть проще. Необходимо использовать проверенные слова и короткие ключевые фразы.

Известные примеры

• «Завтрак чемпионов» (Wheaties, 1935)

Хлопья для завтрака General Mills стали известны благодаря своей упаковке. На ней были изображены известные спортсмены.

Эта ассоциация стала отправной точкой для кампании. Маркетологи утверждали, что «Чемпионы заставляют многих маленьких мальчиков есть хороший завтрак». Отсюда и появился слоган.

• «Молочный шоколад, который тает во рту, а не в руке» (M & Ms, 1954)

Этот слоган использовался с тех пор, как компания впервые представила свои арахисовые экземпляры в 1954 году. Он был вдохновлен идеей, что оболочка, покрывающая шоколад, была достаточно твердой, чтобы избежать таяния в руке, но в конечном итоге это произойдет, когда конфеты попадут в рот.

• «Сделай перерыв, съешь Kit Kat» (Nestle, 1957)

Данная фирма разработала свое вафельное печенье в шоколадной оболочке в 1957 году, но уже вскоре начала свою рекламную деятельность в полном объеме. Однако пока компания не была приобретена Nestle в 1988 году, всемирный слоган для этого продукта был «Есть перерыв, есть «Кит кат»».

• «Нет ничего невозможного» (Adidas, 1974)

Этот слоган был взят спортивным брендом из цитаты легенды бокса Мухаммеда Али, который также был одобрен в серии коротких видеороликов, разработанных для кампании. Фраза соответствовала видению Adidas о поддержке лучших спортсменов в их соответствующих мероприятиях.

• «Просто сделай это» (Nike, 1987)

По словам Дэна Видена, исполнительного директора по рекламе, слоган был основан на последних словах осужденного убийцы Гэри Гилмора, до того, как он был казнен. Видимо, перед тем как его застрелили, он сказал: «Давай сделаем это».

Виден переформулировал его так: «Просто сделай это», и у потребителей появилось ощущение, что они тоже могут совершить что угодно и добиться успеха, просто надев продукты Nike. Этот слоган был назван журналом Campaign лучшим лозунгом XX века.

• «Есть вещи, которые нельзя купить за деньги. Для всего остального есть MasterCard» (MasterCard, 1997)

У Visa был слоган «Мы везде, где вы хотите быть». MasterCard не так уж и сильно отставал благодаря этому более длинному слогану, который был отмечен наградами кампании по узнаваемости бренда Priceless.

Как создать рекламный слоган

Учитывая успех обсуждаемых лозунгов, можно понять, что компании и агентства во всем мире стремятся придумать успешные фразы, которые будут использоваться десятилетиями и прочно закрепят бренд и компанию в соответствующих отраслях.

Но как создать рекламный слоган, который работает? Вот несколько заметок или советов, которым можно следовать:

• Решить, нужен ли бизнесу слоган

Существует несколько причин, по которым рекламные кампании запускаются или почему создаются фразы. Некоторые делают это, чтобы ознакомить с новым продуктом или услугой. Другие рассматривают слоганы как способ ребрендинга или вдохнуть новую жизнь в уже исчезающий бренд.

• Необходимо начать с внутреннего взгляда и оценки того, что уже есть

Если у компании готов логотип, это означает, что брендинг начался. И также, возможно, что у компании или бренда есть лозунг. Тогда необходимо понять, что же с ним не так?

Есть ли необходимость полностью заменить его или можно переделать, точно так же, как, например, Ситибанк сократил свой лозунг? Как правило, создание слогана начинается с логотипа, основанного на словах и его элементов дизайна.

• Добавить немного юмора, если это возможно

Обычно, что-то смешное будет лучше и быстрее регистрироваться в аудитории. Забавный слоган имеет большую вариативность, чем фраза с серьезным или формальным тоном. Тем не менее не стоит создавать его «насильно», особенно если продукт или бренд на самом деле не предназначены для инъекции юмора.

И вот еще несколько советов по созданию:

• Стоит убедиться, что лозунг честен.
• Необходимо положить некоторые эмоции в слоган.
• Сосредоточиться на посыле.
• Убедиться, что лозунг вне времени.

Источник

90000 50 Catchy Marketing Phrases That Sell (And How to Improve Them) 90001
90002 90003 90004
90002 Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action! 90004
90002 We can not provide you with any magic words, but there 90008 are 90009 certain marketing phrases with a long, proven history of engaging and persuading potential customers.90004
90002 You’ve probably seen these power phrases for sales used many times before-in advertisements, documents, signage and other business collateral. Even though the best marketing phrases are often considered business cliches, that’s only because they’re a tried-and-true method of grabbing your audience’s attention. 90004
90002 Consider incorporating any of the following marketing phrases and slogans into your next sales or business writing project: 90004

90015
90016 No obligation required 90017
90016 Cancel anytime 90017
90016 Money back guarantee 90017
90016 Lowest price 90017
90016 Prices cut in half 90017
90016 Save money 90017
90016 Best value 90017
90016 Special offer 90017
90016 Pay nothing 90017
90016 No minimum 90017
90016 Low minimum 90017
90016 Cost-effective 90017
90016 Buy one, get one free 90017
90016 Free shipping 90017
90016 Free gift with purchase 90017
90016 Free trial 90017
90016 Free sample 90017
90016 Free demonstration 90017
90016 Free download 90017
90016 Free estimate 90017
90016 Free consultation 90017
90016 Guaranteed overnight delivery 90017
90016 Results overnight 90017
90016 No questions asked 90017
90016 Beat the system 90017
90066

90015
90016 Secret technique 90017
90016 Secret tip 90017
90016 Treat yourself 90017
90016 At your own pace 90017
90016 Limited supply 90017
90016 Before they’re gone 90017
90016 Offer ends soon 90017
90016 Act now 90017
90016 Offer expires 90017
90016 Reserve your appointment now 90017
90016 Private invitation 90017
90016 Exclusive offer 90017
90016 First time offered 90017
90016 Not sold in stores 90017
90016 Call anytime 90017
90016 Call right now 90017
90016 Contact us 90017
90016 Talk to an expert 90017
90016 Years of experience 90017
90016 Scientifically proven 90017
90016 Award-winning 90017
90016 Fast acting 90017
90016 Results overnight 90017
90016 Same-day delivery 90017
90016 Same-day service 90017
90066

90119 90002 ‘Buy one, get one free’ is a common marketing phrase that tends to get consistent results.That’s why you frequently see it in a wide variety of marketing across multiple mediums. Photo Credit: Tim Bland 90004
90122 Making Marketing Phrases Your Own 90123
90002 These are good starting points, but not all of them will be a good fit with your particular company. There also may be times when standard marketing catch phrases just will not do-especially when your collateral will be placed adjacent to that of other businesses (such as the tourism rack cards at a hotel or a board packed with various flyers).No one wants to be just another voice in a crowd, saying the exact same things as everyone else. Try to be creative and put your own unique spin on these power phrases. 90004
90002 Consider what makes your company stand out and apply these properties to your writing. For example, say your business specializes in pain psychology. «Talk to an expert» is catchy, but it’s fairly generic and could apply to any number of businesses. To make it unique to you, you might specify the type of expert customers can talk to: «Talk to a qualified psychologist.»90004
90002 Going one step further, you could also tweak the phrase so that it communicates the benefit customers will receive: psychologists will «ease your pain.» If you combine these elements together, you end up with «Let our qualified psychologists ease your pain.» That’s a much more powerful tagline than «talk to an expert.» 90004
90002 90131 90004
90002 Alternatively, consider the ad below for the Bud Phone mobile service, which uses a more general approach but rewords a marketing phrase in a unique way.Rather than simply saying «Pay nothing» or «Get it free,» the advertisement makes a comparison to emphasize the negative consequences of 90008 not 90009 taking action. 90004
90137 90002 Photo Credit: Liam Mooney 90004
90002 «Pay nothing» and «get it free» are very powerful and catchy sale phrases, but we see them all the time, and many of us have preconceived emotional responses to those words based on our past experiences. For example, I signed up to receive a newsletter from a company at a trade show because of the free prize, but by the time I got it home, it was broken.Because of that experience, I might associate «Get it free» with «Get a piece of junk for free» in my head. 90004
90002 Instead of a call to action, it’s almost like a call to 90008 in 90009 action: «90008 Do not 90009 pay.» That sounds much easier to do, does not it? It also implies: «If you pay for this, you’ll be wasting money because you can get it for free.» 90004
90002 It’s a universal concept that any audience can identify with regardless of the product being sold, so in this case, being more general actually works to the company’s advantage.It helps the headline to get past people’s preconceived conditions (their satisfaction with their cell phone service, their anxiety about changing their current service, etc.). Therefore, the word «something» is more impactful and engaging than a more specific term like «cell phone service.» 90004
90122 Conclusion 90123
90002 Catchy sale phrases can help to power up your business writing, but be careful not to use them as a crutch. The best business writing consists of an artful blend of dependable marketing phrases and personal creativity.90004
90002 Can you think of more great marketing phrases that sell? Or an interesting way of spicing up one of the power phrases listed here? Please leave your ideas in the comments! 90004

90002 Posted in Copywriting 90004

.90000 3 Smart Ways to Attract New Customers for Your Business 90001
90002 Businesses can always use tips to increase their customer base. With a few changes, clients will be able to find your business, and buy from your business. 90003
90002 Your business deserves as much time and attention as you can give it, especially when it is a new business. The number one priority of a new business is finding new customers and keeping them happy, so that they will return to the business to buy additional items.90003

90002 Sometimes, businesses struggle to find ways to increase their customer base. If this is your problem, keep reading to find some solutions for increasing your customer base. 90003
90008 90009 How to Attract New Customers For Your Business 90010 90011
90002 90013 90003
90015 90009 1. Understanding Your Business, Marketing Approach and Identifying Target Audience 90010 90018
90002 Before you can begin to look for customers, you need to make sure that you understand your business.This means that you know where you want your business to go, and the steps you want to take to get there. Make sure you understand your businesses ‘mission and vision, goals and objectives. 90003
90002 If you are not sure about your mission and vision, or how you decide to make your goals and objectives, you can do research online, look at mission and vision statements from other companies, especially other competitors, or ask your business mentors. 90003
90002 In addition to knowing your company framework, you also need to have a firm grasp of the product or service you’re selling.If you understand what you are selling, you’ll be able to advise clients of the best product or service for their business. 90003
90002 Using CRM Software like Copper recommended by Google is a good tool to use for tracking customer wants and needs. Perhaps as important as product knowledge is knowledge of the types of problems clients may have, and how best to solve them. If clients think you can help them solve their problems, they are more likely to buy from your company. 90003
90015 90009 2.Word-of-Mouth, Social Media, Social Responsibility and Networking 90010 90018
90002 In order to attract customers, you need to be visible. There are many ways to increase the visibility of your company. First, if you do not already have a website, you need to create one. There are many website-building companies that will let you build a page for free or at a greatly reduced cost. 90003
90002 Second, you will need to have a social media presence. Depending on the nature of your business, you need to have accounts on Facebook, Twitter, Instagram and Snapchat.For example, if you have a business with visual elements, such as design, real estate, clothing, or other forms of product sales, Instagram is a great place to post pictures. Once you have activated your accounts, you need to update them regularly, because the more you post, the more likely potential customers are going to see it. Ask your friends to help you by linking, retweeting and sharing your posts. 90003
90002 While social media is a good way to get your name out, there is nothing like word of mouth to spread the good news about your business to other people.90003
90002 If you treat customers fairly, and you serve them responsibly, they will have a good experience with your company, which means they will have positive things to say. 90003
90002 Encourage them to spread the word about your business, because research has indicated that clients who are happy will sometimes forget to tell friends about their experience, but if they have a bad experience, they will be sure and tell as many people as possible. 90003
90002 If the customer is very pleased with your business, ask them to write a positive review on Facebook, Google or Twitter to help your business out.90003
90002 There are two other ways to get yourself out in the public eye. One is by networking. If there are business service organizations in the area, consider joining them. These organizations, such as the Rotary Club, Chamber of Commerce and the Lions Club, serve their communities, but also serve as networking opportunities for business people. Because clients often want to get to know someone before doing business with them, it helps to get out in the community to talk to potential clients and let them know about your business.90003
90002 In addition to business organizations, your company needs to have and practice social responsibility. Social responsibility for businesses is the law in many countries and is good business practice as well. 90003
90002 Many businesses make social responsibility a part of their business platform, related to their business practice. For example, a local bookseller may include free readings of children’s books as well as children’s book giveaways as part of their literacy campaign. 90003
90002 A paint supply store might offer paint giveaways to local organizations that repaint houses for veterans or the elderly.Be sure that you post pictures of your social responsibility campaigns and include community service as part of your website and business goals platform. 90003
90015 90009 3. Sales, Special Offers and Discounts 90010 90018
90002 Another way to attract new customers is through sales, special offers and discounts for your products and services. You could offer new client discounts, or an unusual promotion. 90003
90002 For example, a pet store offered free dog food and dog treats for a month if customers bought a dog.A financial service business offered to deposit money in their client’s accounts if they referred a new customer, and that customer purchased financial services. Do not just reward your new clients, reward your existing clients as well. A beauty salon could offer a discount for their repeat customers if they book their next appointment early. Businesses could also sponsor monthly raffles for repeat customers; such as a local restaurant that puts their client’s business cards in a fishbowl and hosts a drawing for a free dinner for two each month.90003
90002 There are many ways that a business can get new customers into their establishment. While there are all sorts of new gimmicks, the old ones are sometimes still the best way to attract new customers. Word-of-mouth and networking can be powerful tools to attract new customers, but do not forget about the power of new technologies such as social media. With a blend of old and new practices, your business can grow to be successful. 90003
90002 90009 Author Bio: 90010 90064 Being a senior business associate, Peter Davidson strives to help different brands and startups to make effective business decisions and plan effective business strategies.With years of rich domain expertise, he loves to share his views on the latest technologies and applications through his well-researched content pieces. Follow him on Google+ and Twitter. 90065 90003

.90000 Is It Effective to Use Advertising to Attract Customers? 90001
90002 Similar Documents 90003

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90006
90007 Types of Advertising 90008

90005…Types of advertising
Print this page
In this guide:
1. Advertising
2. Create your unique selling proposition
3. Types of advertising
4. Planning your advertising
5. Tips for effective advertising
6. Monitoring the success of your advertising
7. Advertising regulations
Print entire guide
A successful advertising campaign will spread the word about your products and services, attract customers and generate sales.Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.
The most suitable advertising option for your business will depend on what products or services you are advertising, and your target audience. For example, if you know that your target market reads a particular magazine, you should advertise in that publication.
The following list is an introduction to advertising methods that you could use.Remember, you can always be creative in your advertising to get noticed (within advertising regulations).
Newspaper
Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section.
You may find that a combination of advertising in your state / metropolitan newspaper and your local paper gives you the best results.
Magazine
Advertising in a specialist magazine can reach your target market quickly and easily…. 90006
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90005…Advertising is a combination of specialized skills and professions that incorporate a number of approaches and philosophies, including those of a scientific or numbers oriented, strategic or problem / solution oriented, and artistic or aesthetically oriented nature. Advertising includes a variety of disciplines and specialties, including research, media buying and planning, copywriting, art direction, print and broadcast production, media sales, sales promotion and product publicity, strategic planning, personnel management, budgeting, scheduling, negotiating, and even business presentations.Because advertising is a major element in a company’s marketing plan, it works in conjunction with the firm’s overall corporate marketing practices. Advertising is a business, and advertising is part of business. Business whose goal is profit from the sales of products and services use the tool called advertising to carry a message to the consumer. Advertising is the voice, the expansion of marketing. It is communication. Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media …. 90006
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90007 Tim Horton 90008

90005…Tim Horton’s attract this group through contemporary design and consistency in its advertising and décor, and the drive to keep their products current to avoid the «lost in time» negativity that can arise in small businesses. According to a personal interview with my relative John R. Moses, who is a senior manager at one of the shops in Canada, claims «our consumers tend to be urbanites with relatively high income, professional careers and a focus on modern social lifestyles. This target audience grows at a rate of three percent annually.Young Adults
This category consists of individuals aged eighteen to twenty four, total forty percent of Tim Horton’s sales. (Scottrade.com) Tim Horton’s positions itself as a place for college students can relax, study, work in groups, and network. The company appeals to this consumer directly through free internet services, such as Wi-Fi, focusing on social networking and actively cultivating an «energizing» image. According to John R. Moses this group grows four point six percent each year.Kids and Teens
Through Tim Horton’s friendly environment, they appeal to kids that come with their parents. They do not cater directly towards kids; however they enjoy the welcoming atmosphere that’s offered there. Teens enjoy Tim Horton’s for the social aspect, to avoid boredom and a place parents can bring their kids to get out for the morning …. 90006
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90005…Advertising

Advertising facilitates large-scale marketing. It is a medium of mass communication. Manufacturers supply information about new products through advertising. The fact that companies spend crores of rupees or millions of dollars on advertising through TV, radio, the internet, and newspapers indicate its benefits in sales promotion.
Advertising is within the scope of promotion, which is one element in the marketing mix. It is getting popularity in the present highly competitive and consumer-oriented marketing.All products old and new, consumer and durable, cheap and costly need extensive advertising for sales promotion and consumer support. Latest communication techniques are now used for making it more attractive and agreeable.
The basic purpose of advertising is to give information, to attract attention, to create awareness and finally to influence the buying behavior of consumers.
Advertising is certainly needed in marketing but is equally important and essential in social, cultural and political aspects of our life.The term ‘Advertising’ originates from the Latin word ‘Advertere’ which means «to turn the mind towards.»
The dictionary meaning of the term advertising is «to give public notice or to announce publicity.»
This suggests that advertising acts as a marketing vehicle and is useful for drawing the attention of people (prospects) towards a specific product / service / manufacturer.

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90007 Bus508 Week 9 Assignment 3 90008

90005…The two companies apply different promotional and advertising strategies to maintain themselves on the top of the business. Comparison of Promotional Strategies used by both Sony and Samsung to Market Television Sets.
Product Sampling
It is one among the most effective promotional strategies utilized by large firms … 90006
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90007 Online Advertising 90008

90005…CHAPTER 1
THE PROBLEM AND ITS BACKGROUND

Introduction
Direct mail, telephone, magazines, newspapers, television, radio and online, these are the media that most advertisers use to promote their products or services. Each of these has its own advantage and disadvantages. Direct mail is the most suitable for testing and it can reach all households but it is the most expensive among all media. Telephone has a powerful one on one capability but it is dangerous with prospects.Magazines can reach mass or class but has less space to tell a story. Newspapers have a wide variety of format but sometimes advertisements can be affected by a local condition. Television has a powerful demonstration capability but has limited copy time. Radio has a high frequency but has no visual appeal. And online which is popular nowadays can have a fast retort from the consumers but it has no permanent response device.

Today, we see facebook users use facebook as a mean of advertising their product.It may be make ups, garments, bags or even foods. It is much easier to advertise through this social networking site. This idea will not cost you even a single centavo and lots of people can see it. You just need to upload the picture or video of your merchandise and then tag it or post it directly to the page of your friends. But is online advertising effective? … 90006
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90007 Advertising Theory 90008

90005…By Raphael Strauss
Word Count:
Friday 12th of April, 2013
Advertising effectiveness
Advertising effectiveness
MKT5A5 — Advertising and Media in the Marketing Environment Gordon Bowen

MKT5A5 — Advertising and Media in the Marketing Environment Gordon Bowen

Table of contents:

Executive Summary: 2

Introduction: 3

Findings: 4

Factors: 4

Brand awareness: 4
Creativity: 4
Media: 5
Rational appeal: 6
Emotional appeal: 6

Specialized area: 7
Celebrity endorsement: 7

Recommendations: 8

Conclusion: 9

References: 9

Appendices: 12

Executive Summary:

This report examines five factors that make an advertisement effective.They were chosen, as they are probably the most important. These factors are:

1. Creativity. It is believed that it encourages people to pay more attention (Heath, Nairn and Bottomley, 2009). Also, it allows the advert to stands out from all the other adverts, as creativity is defined by Wright (2000) as ‘original’.

2. Brand Awareness. This is important because if there is awareness, the audience will pay more attention to the advert, making it more effective.3. The choice of the media. If the media does not match with the target audience, the … 90006
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90007 Zoo Bangladesh 90008

90005…We did a market analysis and tried to do the positioning of the Dhaka zoo in a effective way. Our target market is mainly the children between the ages of 5 and 15 as well as their families (by association). Then we have set our communication and marketing objectives which include creating a strong brand image in the current market, developing an integrated advertising campaign, developing the … 90006
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90005…Smith
06/23/2015
«Advertisement Speaks For Its Company»

Advertising is one of the critical marketing variables which marketers use to differentiate products in a cluttered marketplace. In order to increase the effectiveness of advertising for a product, advertising messages should be unique and meaningful. There are many techniques that advertisers use to distract the consumer to pay attention to their product.Advertisers use humor, sex appeal, and feel good emotion to connect to the consumer of the product in which they’re advertising.
Many marketers use humor in advertising as a way of appealing to consumer’s emotions. These positive emotions can potentially lead the consumer to purchase the related product. Doing it right means not only engaging the prospect but getting them to remember the product. As In one of Doritos commercials, a cute baby was launched across a yard to snatch a bag of Doritos from his brother, who had been teasing him.The baby safely won the Doritos, and ate them, creating humor. Doritos always uses humor, the goal of the company is to make money and persuade the consumers to purchase their product. By using humor technique it allows the consumer to relate positively funny and by doing that the consumer will remember the product.
Another technique used in advertising is sex appeal, in advertising is generally viewed as an effective strategy to attract attention to your brand …. 90006
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90007 Integrated Marketing Communication of a Chinese Herbal Tea Company — Jia Duobao 90008

90005…University of Nottingham Ningbo China
Business School

Academic Year 2012/13 Autumn Semester

Advertising, the Media and marketing communication
Lars Bergkvist

Li Jie
Student ID: 6505376

Word Count: +2922

1. Introduction
In May 29th, 2012 faced with the lost trademark of Wang Laoji, the JDB Group launched its new brand called Jia Duobao.In тисяча дев’ятсот дев’яносто п’ять the JDB Group gained the right to use the trademark of Wang Laoji, the Chinese Herbal Tea registered by Guangzhou Wang Laoji Pharmaceutical Company Limited. However after seventeen years the two companies fight over the trademark and JDB Group failed in the case. Thus, JDB Group decided to launch a new brand called Jia Duobao, which use the same formula as Wang Laoji (Net Ease 2012). Developing advertising campaigns that are responsive to the changes of new brand is crucial to JDB Group.Consequently, the firm quickly initiated an integrated marketing communication program by choosing a range of communication tools.

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90005…In computers, the use of the internet helps companies go global and add extra features to their production and operation activities. (2, Conclusion) Through international technology, companies are also able to achieve competitive advantages over national and international competitors in an effective way. (Mobius, 2012) (3, Premise) Globalization provides options of companies to improve their business through enter in the new country market. One improvement in technology related to change in

the… 90006
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90007 Effective Communication of Pepsi Co 90008

90005…Effective Communication Strategies of Pepsi Cola

Table of Contents

Executive Summery 3
Introduction 4
History 5
Effective Marketing and communication strategies of Pepsi 6
Media Commercials 6
Advantage of media commercials 6
Disadvantages of media commercials 7
Sponsorships 7
Advantages of Sponsorships 8
Disadvantages of Sponsorships 8
How to enhance the effectiveness of Sponsorship 8
Community Activities 8
Advantages of Community activities 9
Disadvantages of community activities 9
How to enhance the effectiveness of CSR projects 9
Product Diversification 10
Advantages of Product diversification 10
Disadvantages of product diversification 10
How to enhance the effectiveness of Product Diversification 11
Cross Comparison between the marketing strategies of Pepsi, Coca Cola, V and Red Bull 11
Conclusion 13
References 14

Executive Summery

Pepsi is an aerated Soft drink that is produced by Pepsi Co.Inc. Pepsi Cola is using most of the modern communication and marketing methods to enhance their brand awareness among its consumers. Mainly they are advertising their brand on Television, Face book, Twitter and YouTube.
In this report I have outlined the overview of the Pepsi Cola Corporation and its history, and the most effective communication strategies that are used by them to enhance their brand equity …. 90006
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90005…EFFECTIVE COMMUNICATION:
A two way information sharing process which involves oneparty sending a message that is easily understood by thereceiving party. Effective communication by businessmanagers facilitates information sharing between companyemployees and can substantially contribute to itscommercial success.

What Is Marketing Communication Strategy?
Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market.Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes «Reference for Business.» Marketing communication strategy defines the business’s plan for product information dissemination and brand awareness development.
Components:
Design an effective marketing communication strategy with one or more marketing communication components. Advertising allows a business to reach a large audience through mass market or target market appeals.Personal selling enables a company to communicate product benefits directly to the customer, as in a retail setting. Direct marketing permits a business to reach customers without a third party medium; examples include catalogs and direct mail …. 90006
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90007 Promotional Mix 90008

90005…Lidl has a no-frills approach of keeping its products in the original delivery cartons, allowing the customers to take the product directly from the carton. When the carton is empty, it is simply replaced with a full one. Staffing is minimal, so that a profit can still be made even though the prices are low. These supermarkets are branded products on offer and import many low-priced gourmet foods from Europe, it also sources many local products from the country where the store is located. Lidl has special weekly offers, and its stock of non-food items often changes with time.1
It is a very good investment for our company to open this store in Cyprus. With the help of low costs on products and high quality our store will be successful.

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1 http://en.wikipedia.org/wiki/Lidl
The second thing is to provide opening with the promotional mix, because every business is faced with a must of using it before opening. This simply means … 90006
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90005…THE CHALLENGES

Palma Beach Resort is a resort that providing facilities in term of accommodation and course to the customer who came to Pangkor Island. Channel that applies at Palma Beach Resort is a business to consumer (B2C). Among the challenges facing by the Palma Beach Resort management is higher operating cost. Inefficient usage of air Cond and water by customer will resulting to the higher operating cost incurred by the resort. It will become worst during the peak season such as school holiday and public holiday.All this cost will affect the revenue of Palma Beach Resort.

In addition is intense competition from other resort around the Palma Beach Resort. Other resorts are offering variety type of package and discount to attract came to their resort. Palma Beach Resort also uses many ways to attract customer to ensure they remain competitive in the hospitality market.

Apart from that is higher cost for repair and maintenance. This is because of the price of things is high at the market.Palma Beach Resort must repair any building structures that were damaged by natural disaster such as strong wind. This is to ensure the resort always be in a good condition and safe to the customer. Maintenance such as air Cond must service according to the schedule to make sure it functioning well.

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.90000 How to Attract More Customers to Your Business 90001
90002 As a small business owner, you’re always on the hunt for new customers — that’s the name of the game, after all! 90003
90002 Even if you’ve built up a loyal core customer base, new customers are key to scaling your business for the long term. The fact is, repeat customers can either move away or fall on hard times and do less discretionary spending. 90003
90002 You need to make sure your business is always relevant and inviting to new customers and clients.The influx of different customers helps you keep customer service solid and your business and products innovative. New people keep you on your toes and they bring in new sources of revenue for the business. 90003
90002 If revenue is starting to slow or get stagnant, it’s time for you to come up with some new and creative ways to market your business to new customers. But before we get too tactical with how exactly you can do that, it’s worth pressing pause and doing these things first: 90003
90010
90011 90012 Identify what kind of people you’re looking to attract 90013 90014
90011 90012 Understand your ideal customer’s buying process 90013 90014
90011 90012 Set quarterly and annual goals for the number of new customers you need 90013 90014
90011 90012 Figure out how much resourcing (budget, time, etc.) You can allocate to bringing in new customers 90013 90014
90011 90012 Actively engage with people in your target market on their preferred social / communication channels (search, social media, text message, email, etc.) 90013 90014
90031
90002 Of course, while doing due diligence on the above is critical to the success of your customer acquisition strategy, it will not tell you how to hook those new clients. But we will! 90003
90034 11 creative tips to attract new customers quickly 90035
90002 Whether you’re a new business or have been in operation for several years, getting more customers is probably your top priority.If you’re having trouble coming up with new ways to get more customers and increase revenue, here are some pointers: 90003
90038 1. Partner up with other businesses 90039
90002 You already know you need to identify your target audience, but then what? The answer is pretty simple: 90003
90010
90011 90012 Find other places that serve the same clientele. 90013 Make a list of retail establishments, lifestyle brands and charitable or business organizations your ideal client might support. Approach that business about creating a partnership.90014
90011 90012 Come up with what you would offer their existing clientele. 90013 For example, if you run a sports bar, maybe partner with an outdoors or camping store to add some coupons for free appetizers to your place with a purchase. If you are a personal trainer, partner with a local designer’s boutique to offer a free training session with the purchase of a certain fashion item. Design the marketing and create the physical paperwork that must be used by customers to take advantage of the deal.90014
90031
90002 And do not stop there. When you do attract customers from your partnership, you’ll need a way to convert that customer on their visit. For this, you could try punch cards, membership discount cards, or coupons for a second repeat visit. 90003
90038 2. Hold in-person events 90039
90002 Getting to know people where they live is a great way to make and keep new clients. Gyms can hold public workouts or yoga classes in the park. Hair salons can do style shows and ask for hair model volunteers.Bars or cafes can hold themed tasting events supporting a local sports team or to celebrate a favorite ingredient. 90003
90002 When you host your event, make sure you have a place for visitors to sign up for freebies given away throughout the programming. When you collect information, let people know you’ll also send coupons via email or to home addresses. Create a special hashtag for your event and hold a social media contest to involve the new customers in your online marketing. Do not forget to build in some extra employee time while you’re 90003
90038 3.Offer discounts (or better yet, give something away for free!) 90039
90002 If you ask us, not enough companies offer discounts or limited-time offers — they’re a hugely powerful way to drive new customers. 90003
90002 And while giving away freebies might not seem like the best plan for a business looking to grow, we promise, this will pay dividends down the line. If you’re a gym owner, for example, why not offer a free trial for new customers so you can convert them into a loyal customer down the line? 90003
90002 Offering your services for free in exchange for a customer’s testimonial is also an effective way to drive more customers.Just remember, do not give away more money or time than you can afford to part with. 90003
90002 90069 90003
90038 4. Motivate current customers to advocate on behalf of your business 90039
90002 We all know the old adage that acquiring new customers costs much more than retaining your existing ones. And while that still holds true, your current customers hold value in more than one way: they can also help you bring in new business by spreading the word about your company to friends and family and their wider social network.90003
90002 Word of mouth marketing is far and away the best way to generate some buzz around your business. While many customers will do this organically, it’s just a fact that most of them will be looking for something in return. So, think about setting up a customer referral programme, offering free or discounted products or services in exchange for people sending new customers your way. 90003
90038 5. Incentivize current customers in other ways 90039
90002 Keep happy customers coming back by giving them special deals or «members only» pricing.Hold customer appreciation nights and post pics of them with shout outs or profiles on social media. 90003
90002 It’s important to get to know your customers and celebrate milestones with them, too. Send birthday cards or holidays cards with a discount for them and one for a friend. Attracting new customers is all about putting yourself and your business out there in new ways. You’re likely to bring in a new customer base when you branch out into uncharted territories. Just because it seems like people are all about the online experience, nothing beats great, in-person customer service and personal connection.90003
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90038 6. Get on ‘Google My Business’ 90039
90002 Google My Business (GMB) is one of the best (and free!) Search engine marketing tools for businesses looking to target local customers. Why? Because most people are searching for products and services near them. Whether it’s a place to eat or a new dentist, Google tends to give local listings prime placement in search results. Also, consider the fact that 76 percent of people who make a search on their mobile go on to visit a related business within a day, with 28 percent of those visits resulting in a purchase.If you operate a local business of any kind, getting properly set up on Google my Business is a no brainer. 90003
90002 Here’s how to get started: 90003
90002 90012 Step 1: 90013 90012 Create an account and claim and verify your listing 90013 90012. 90013 90003
90002 90012 Step 2: Properly optimize your business listing. 90013 90003
90002 Add photos and videos of your business. Include details like a description of your business directions, opening hours, phone number, your website URL and more.Be sure to leave appreciate responses to any Google My Business reviews left by current customers, too. 90003
90002 90012 Step 3: 90013 90012 Share offers. 90013 90003
90002 Google has been busy rolling out new ways for businesses to attract people to their listings this past year. Now, you can share details on events, special offers and new products to attract new customers to your business directly in the search results. Just think of all the potential new customers you could be driving, all from a simple online search! 90003
90038 7.Run user-generated campaigns 90039
90002 We’ve already touched on how effective social media marketing can be for your business. But one way to really get creative with your company’s social channels is by running a user-generated campaign (UGC), like a photo contest or best comment contests where you reward customers for getting the most likes or shares on their posts. 90003
90002 UGC campaigns are great for nurturing current customers and indirectly getting exposure for your business in front of new prospective customers, at little to no cost.You can further promote your UGC campaign by purchasing sponsored posts on Facebook. 90003
90038 8. Host community meetings 90039
90002 Meetup groups are always looking for new places to get together. Offer your conference room or break room space to small groups. 90003
90002 Book clubs especially love to meet at places where you can get food or coffee. Mom’s groups might enjoy meeting in a gym or a child-friendly restaurant. Offer discounts to members of the group while they’re meeting. If they like your products, they’ll probably be back — even before the next meeting.90003
90038 9. Be charitable 90039
90002 Offer coupons and services when asked by fundraising campaigns, especially those who focus on local businesses. Then, ask to attend the event in exchange for your contribution. Be sure to personally invite the person who wins your service in the raffle or auction to use the coupon. Explain what they can expect at your place of business. Your personal attention will make them more likely to visit. 90003
90002 Another option is to have a booth or table available as a sponsor at charitable events to entice even more people to try out your product.Play around with your app for scheduling employees and see how many members of your team you can bring with you. If potential new customers see that you support a certain cause, they may be more likely to choose your brand in the future. 90003
90038 10. Meet new people 90039
90002 It’s no surprise that networking would make a list of ways to attract new customers. The more people who know about your product and services, the more people who can be potential customers. But, here’s a twist: it’s not just owners and managers who need to be out there talking up your business, it’s the people who work for you.90003
90002 So have your employees do the networking for you. Build some time into their work schedules for them to seek out potential clients. Send them to conferences and nights out to promote your business. Supply them with coupons and freebies to give away while they talk to people about the brand. 90003
90038 11. Share what you know 90039
90002 Have you ever heard an author speak about her book or watched a behind the scenes concert tour video? After that, did you enjoy the artist’s work more, especially after seeing all that went into it? We thought so! 90003
90002 S, o do not be afraid to share things that your business does well.If you run a restaurant, get your famous chocolate cake recipe out there. If you manage a small gym, share videos of routines designed by your trainers. Make videos, write blogs, take pictures, try to get your business out there sharing information in local spaces, like food magazines or news programmes. Letting people know how you do what you do makes them more invested in your service or product. 90003
90034 Lastly, start measuring your customer acquisition cost 90035
90002 Whether you’re trying to grow your customer base through social media or offline activities, it’s important to be able to measure whether or not those marketing efforts are delivering the best results, and which are not very effective at all for your business.Along with tracking new customers and customer churn rate, one KPI that’s really relevant in this instance is your customer acquisition cost (CAC). 90003
90002 CAC, in a nutshell, tells you how much it costs for you to attract a new customer. Luckily, it’s relatively easy to calculate using a spreadsheet. Just take all of your sales and marketing costs in a given time period and divide by the number of new customers acquired within that same period. 90003
90002 Do not leave it at that though.Try calculating your CAC by marketing channel or initiative. By accurately and consistently measuring your CAC, you can make adjustments to your acquisition tactics and marketing approaches. This will help you figure out which channels have the lowest CAC and where it’s worth increasing your marketing spend and efforts. This, in turn, will result in better performance and higher revenue for your business. 90003
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